The fantasy shop was created to inspire Nike air max uk

While some women have closets full of high heels from Jimmy Choo, Manolo Blahnik, and Christian Louboutin, I have a closet full of sneakers--mostly high tops--from Nike cheap air max, Puma, and adidas. My collection would be a lot bigger if more styles were available to me. But unfortunately many of the coolest designs are made in men’s sizes only. This drives me crazy. I live in New York City where sneaker culture is hot, and I should be able to walk the streets wearing the ultimate kicks.

It turns out I am not alone in my frustration. Across the pond in London, where sneakers are called trainers, Emily Hodgson and Emilie Riis have also been stewing about this disparity, but they were actually motivated to do something about it, launching nike air shoes. The fantasy shop was created to inspire Nike air max uk to make trainers for men available in women’s sizes, too.

“Our campaign grew out of the search for the perfect pair of trainers,” Hodgson says. “We were both on the lookout for something understated but fashionable. We were largely drawn to the darker colourways using patent leather, suede and different patterns. We’d eagerly check out trainer and fashion blogs, however, were always disappointed as most of the trainers were only made in men’s sizes.”