Hodgson and Riis work in advertising, by the way. They are both employed by nike air max 90, where Hodgson is a producer and Riis is a strategist. “Our day jobs have definitely helped us in creating Purple Unicorn Planet,” Hodgson says. “The combination of our expertise meant we both brought something to the idea to make it better.”
The pair worked on the project after-hours and kept it to themselves until they felt they had something tangible and finished, and they did show it to their bosses at nike air max 1 just prior to launch. “They were hugely supportive, which was to be expected,” Hodgson says. “But it’s important to say that this was something that grew out of our own heads and not a brief from the agency.”
The women have yet to get a response from Nike air max shoes, but Purple Unicorn Planet was visited 2,000 times in its first 12 hours of operation, and visitors have arrived from every continent, Riis reports.
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